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H-E-B launches updated mobile shopping app

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As H-E-B continues its digital transformation, the retailer is launching a new mobile shopping app to deliver a convenient experience for its customers, both in-store and online, making it easier for them to shop on their mobile devices.

The My H-E-B app brings dozens of new and improved features to make it more convenient and simpler to shop and provides more ways to save. In a single, easy-to-use mobile app, customers can place orders for H-E-B Curbside pickup or Home Delivery, and the in-store shopper can clip and redeem coupons, find where items are located, and browse the store with an enhanced search function. From the moment the app is opened, customers will notice a more streamlined shopping experience.

This enhancement to the mobile shopping experience is part of a company-wide push to integrate more innovative technology-based services into its digital lineup.

Apple CEO Tim Cook has described H-E-B as “incredibly innovative” and one that is “leading the charge” by “using (mobile apps) to transform the business” in an industry that’s changing in a major way.

“The new My H-E-B mobile app is a perfect example of how we are investing in new technologies to enhance our digital services and establish H-E-B as a digital retail leader,” said Jag Bath, H-E-B Chief Digital Officer. “We continue to grow our talented H-E-B Digital team in Austin and at our company headquarters in San Antonio to deliver on this investment and provide the best possible digital experience to our customers and Partners.”

For more details about the new app, visit the H-E-B Newsroom at