Sorry, you need to enable JavaScript to visit this website.
Time to read
1 minute
Read so far

Young entrepreneur ‘ninjas’ her way into Boerne business scene

Posted in:
  • Article Image Alt Text
    Ashley Wells powers her way through one of the obstacle courses at her NinjaCity sport and fitness facility in Boerne. Star photo by Elena Tucker.

Boerne’s latest sport and fitness facility is based on an18-year-old’s love for the television show, American Ninja Warrior. NinjaCity is Ashley Wells’ dream.

Through a more complex lens, the venue that serves as gym, play and party area, obstacle course and training venue is a sophisticated facility – it’s well-arranged and webbed throughout with intense-looking metal framing that supports the obstacles used on the popular TV blockbuster that recently finished its 10th season in the sports entertainment genre.

Wells, a homeschool student who will graduate in December, said she became interested in this unique fitness style three years ago.

“I saw the TV show and I was like, ‘I’ve got to try that,’” she said. Although Wells is a Boerne resident, the only Ninja gym she could find was in Spring Branch, so that’s where she began going two to three times a week.

The training has clearly paid off: Wells is making her mark within the Ninja demographic.

“I do a lot of national competitions,” Wells said, noting that twice she has been bumped into the category of Pro.

“I got to compete with the people on the TV show in front of about 5,000 people,” Wells said.

Although her mom and dad have financed the business, the high school student always wanted to own her own business, and she clearly demonstrates the entrepreneurial drive and leadership behind NinjaCity.

And while she’ll soon begin studying at the University of Texas at San Antonio, Wells will also be one of the NinjaCity coaches.

She refers to the Ninja fitness model as the best thing she’s ever done, one of the reasons being the variety involved in the training.

“There’s always something new,” Wells said. “It’s not like lifting weights all of the time. There are different obstacles and different ways to do each one as well. There’s always something different.”

While many Ninja training gyms are geared toward adults, NinjaCity aims to include children as well.

“We wanted to build a place for kids – a place for everybody,” Wells said. She added that local response has been amazing: parties are booked for the first few weekends in December as the facility’s “soft opening.” Full operations will commence on Dec 22.

Wells is most excited about her business’ grand opening on Jan 12, when celebrity Ninja, Bob “The Weatherman” Moravsky, will be on hand to help her celebrate the start of the new endeavor.

Wells has met many of American Ninja Warrior’s higher profile participants, Moravsky among them. “He’s really nice and has been super supportive,” Wells said.

For more information visit