Friday, February 23, 2024 at 8:35 AM
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Visitors bureau to have more leisurely brand

The Boerne Convention and Visitors Bureau underwent several changes during a city council meeting earlier this month, announcing a rebranding effort and amending city policy to allow non-residents to hold a board position.

The Boerne Convention and Visitors Bureau underwent several changes during a city council meeting earlier this month, announcing a rebranding effort and amending city policy to allow non-residents to hold a board position.

According to the supplemental information to a consent agenda item at Boerne City Council’s June 14 meeting, the visitor’s bureau will be going through a rebranding effort next year, which Chairman Larry Woods will announce during the Texas Association of Convention & Visitors Bureaus annual convention this summer.

“Many small and midsized cities are not true convention and visitors bureaus in that many do not have convention centers, and only a small portion of their room generated throughout their respective cities are meeting and convention related,” the supplemental information states. “Boerne is a prime example of a leisure-marketplace where most of our occupied rooms are individuals, leisure transient in nature.”

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